website redesign

I was given a task to redesign This is an interesting project. Sales and marketing teams were involved in this project.

The old website design. Design with startup vibes and feel.

We did the ideation phase with strategising brand positioning and value proposition of This time the team decided to change market segment from B2C to B2B targeting medium to large-sized businesses to use Then we did competitors analysis.

We decided to do one-week Design Sprint for this project. Involving myself, one designer, a salesperson and head of marketing.

Brainstorming deck. Brand Positioning, User persona and communication strategy.
Initial idea or moodboard for the new website. Colors, font, copywriting and images used reflected from what we discussed in the brainstorming session.

At the end of the Design Sprint, this is the final homepage we proposed. Visit the website

The Homepage / Landing Page
The Pricing Page